Social Media Marketing Trends for 2018

There are millions of corporations occupying social media space just competing for a customer’s attention. They are pulling out all of the stations to develop their business, to get clients to purchase their product. So it’s safe to tell that there is a stiff contest in the social-verse.
For a business to endure and thrive, you must have a plan that works. And to build an effective social media strategy, you have to know what the latest marketing trends are. In this post, we are covering the latest social media marketing trends for 2018.

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The most commonly employed social media platforms marketers are:

• Facebook
• Instagram
• Twitter
• YouTube
• Pinterest
• Snapchat

And in spite of Instagram’s ever-growing popularity, Facebook is continuing its own. A whopping 94% of marketers utilize Facebook followed by 66% who use Instagram. And…2 in 3 marketers claim Facebook as their most influential platform.
The Most Commonly Used Types of Content
Visual Content
Online customers can retain only 10 to 20% of the data they read or hear about, but once that information is matched with visual components, the data maintained quickly goes up to 65%. At any given time, the human brain can only prepare a minimal amount of information. Also, any information that can be processed faster will take advantage of grabbing a person’s attention.
That’s why visuals and pictures are more suited for content than mere blocks or lines of text. People on social media are more ready to engage with visual content. 40% of online users will present a more favorable response to visual content than traditional textual content. For example, tweets with pictures get 150% more retweets than tweets without images, while Facebook posts with images produce 2.3 times more engagement than posts without them.
Vertical video on the rise
By 2019, the video will make up an astonishing 80% of all internet traffic and, not surprisingly, two out of three marketers expect the video to make up the majority of their content shortly. In the mobile-first world, vertical video dictates the day and is only expected to keep expanding. Today, 94% of people hold their phones upright when catching content on their smartphones.
Blogging
Blogging means to retain your audience informed of the latest trends in your business, develop your reputation as a thought leader, provide updates about, and to your goods, and be a helpful resource hub of data. A blog also serves in building your community of loyal, enthusiastic followers. Followers can become consumers because they know, like, believe you.

The Beginner's Guide to Social Media - Top Digital Marketing Agency in India

Social media can be defined solely by their ability to bring people together has been seen as too broad are interactive computer-mediated technologies that facilitate the production and sharing of information, ideas, career credits and other forms of composition via virtual communities and networks. The term Social media becomes effective through a process called building social authority. One of the foundation concepts in social media has become that you cannot completely control your message through social media, but instead you can just begin to participate in the conversation expecting that you can gain a significant impact in that conversation.

Social Media Marketing

Social networking allows individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can communicate with them directly. It used for marketing because the creation, exchange, and circulation of user-generated content can assist companies with marketing research, communication, and relationship development. The social media sites have the potential for content posted there to spread virally over social networks. Social media marketing is implemented to expedite the direct benefits of technologies that better facilitate social media marketing of social media in the form of higher market share and increased audiences. Although social media reached via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, which users can access when they are on the go via tablet computers or smartphones. 

The top digital marketing agency in India

Today most of the companies have their online occupation and websites because the world is moving Digital. If you need to stay leading in the competition, you will have to get off with the traditional marketing techniques. Adopting the Digital Marketing platform to expand your business is the reliable thing you can arrange to reach out to the audience. 

So to encourage you with this process here present you the list of the Best Digital Marketing Companies in India. 

Webchutney

Webchutney has worked with some leading companies in India. It offers services in Online advertising, Website Designing, Mobile Marketing, SEO, Analytics, Application Development, and Social Media.

Sweans

Sweans ranks amongst the leading digital advertising companies in the world. They have adopted an approach that sees the strategy, user experience as Search Engine Marketing, Social Media Marketing, Search Engine Optimization, Wordpress development, viral advertising, Online Reputation Management.

WatConsult

WatConsult is a full-service digital agency that delivers across the value chain from launching a brand via digital to driving business leads and sales for a brand.

FoxyMoron

FoxyMoron is one of India’s leading independent digital agencies. They have worked on Website Designing & Development, SEO, SEM, Social Media, Public Relations, Games and App development, Print campaigns.

Gozoop

Gozoop is a globally recognized Digital Marketing Agency that believes in humanizing your brand by optimizing your online reputation.

Why Social Media Marketing for Business? - Top Digital Marketing Companies in India

Currently, social media are a substantial part of every marketing strategy. The social media marketing is the main element for success in marketing and also for many marketers to understand the potential for business growth. Social media marketing is the technique of promoting and trading products and services by online marketing tactics. Some of the digital media marketing is search marketing, email marketing, etc. The main goal of this is to make the right proposal at the right time and in the right place. We can say that almost 96% of marketers are currently partaking in social media marketing, but many of them aren't sure which tools are the best to use. Digital marketing is also cost-effective correlated to traditional marketing. The digital marketing platforms help the organizations with the opening to reach a whole new audience. The clients can communicate with brands through social media. Social media marketing will help the brand or service to bring remarkable success to your business. The marketing includes like posting text and image updates, videos, etc.

Why Social Media Marketing for Business?

Increased Brand Awareness - The digital media is one of the best cost-efficient digital marketing methods which we can grow in business visibility. By Applying the social media strategy will improve brand recognition. Collect workers, agents or business partners, to  "like" and "share" the product or service page. When people start interacting with your content, it will increase brand awareness. It will create more elements for the business & also helps to connect with the current & promised customers.

Better Customer Service - The social media will permit businesses to react to customer complaints, questions, and concerns almost immediately. What customer needs is, if they have any claim or problem they will receive support at the quickest reasonable time.

Improved Search Engine Rankings - While posting on social media might get the business some site traffic, everything required to observe significant success. Search engine optimization is very substantial to obtain higher page rankings and traffic to the business website. Being able to rank in the top post for the keywords will transform the traffic and maintain to create positive results for your business.

Cost Efficient - The social media is one of the most cost-efficient ways to market your business. The social media platform,s like Facebook, Twitter, Pinterest, etc. will help your business to share their content for no cost at all. Also, Social media is an affordable publicity platform.

Increase digital exposure -  Developing an extensive social network where the community becomes brand advocates is amazingly very powerful. Social media marketing will help to build brand identity through social media platforms.

Top Digital Marketing Companies in India

Social media has now become a significant part of the customers of most of the organization. The digital media marketing is comparatively inexpensive and more effective than the other marketing. Are you in search of top digital marketing companies in India? Here’s a list of some of them to plan your online marketing strategies efficiently.

• West Coast Infotech
• Sweans Technologies
• Cyber Infrastructure Inc.
• Dentsu Webchutney
• RGA Digital
• Purge stream
• Gozoop
• Saeculum Solution
• Phonethics

Social Media Marketing Service Agency in UK

Social media is the catch-all term for sites which provides thoroughly different social actions. The Social media marketing is the form of Internet marketing which appropriates social networking websites as a marketing tool. For example, Facebook, Twitter, Instagram and many other networks. Twitter is the friendly site which is invented to let people share brief messages or “updates” with others. Facebook, is the complete-puffed social networking site which provides for sharing updates, photos, joining events and many other activities. It is having more than 2 billion active users. One of the main components of SMM is social media optimization (SMO). SMO has become the valuable tool for businesses. SMO is a strategy for drawing new and unique visitors to a website. You can do SMO in two ways that are adding social media links to content, that is RSS feeds and sharing buttons and also by supporting activity done through social media by updating statuses or tweets, or blog posts.
Social Media Marketing
The Effective social media marketing is not just posting; it understands proper optimization on social networks. The Social media is doing needful to build links that in turn support into SEO efforts. Social media marketing is a powerful way for businesses of all sizes to move prospects and customers. The customers can interact with brands through social media, and also they can talk directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, etc. The Social media marketing or SMM is the also called as internet marketing which includes creating and sharing content on social media networks; the main motive is to do marketing and branding through the internet. The SMM holds posting text and image updates, videos, and other content.

The social media marketing is growing more popular with both practitioners and researcher. The main advantage of SMM is it helps the organization to get straight feedback from customers (and potential customers) while getting the company to seem more personable. The Social networking websites allow each, businesses to communicate with one another and develop relationships and communities online. SMM is based on the principle of organic search.
Social Media Optimization
The Social media marketing is used to improve communication with users and also it is made by creating quality content that the users of social networks. While interacting through the social networks the customers or the individuals get the chance to hear the questions or any suggestions. This type of SMM is known as Customer Relation Management (Social CRM). The Social Media Marketing roles in the policy of Social Media Optimization (SMO. Like SMO the Social media marketing attracts new customers to the targeted websites. The main element you should keep in mind while doing the SMM is Understanding the audience that is learning things like who buys the product,  age group etc.