There are millions of corporations occupying social media space just competing for a customer’s attention. They are pulling out all of the stations to develop their business, to get clients to purchase their product. So it’s safe to tell that there is a stiff contest in the social-verse.
For a business to endure and thrive, you must have a plan that works. And to build an effective social media strategy, you have to know what the latest marketing trends are. In this post, we are covering the latest social media marketing trends for 2018.
The most commonly employed social media platforms marketers are:
The Most Commonly Used Types of Content
Visual Content
Online customers can retain only 10 to 20% of the data they read or hear about, but once that information is matched with visual components, the data maintained quickly goes up to 65%. At any given time, the human brain can only prepare a minimal amount of information. Also, any information that can be processed faster will take advantage of grabbing a person’s attention.
That’s why visuals and pictures are more suited for content than mere blocks or lines of text. People on social media are more ready to engage with visual content. 40% of online users will present a more favorable response to visual content than traditional textual content. For example, tweets with pictures get 150% more retweets than tweets without images, while Facebook posts with images produce 2.3 times more engagement than posts without them.
Vertical video on the rise
By 2019, the video will make up an astonishing 80% of all internet traffic and, not surprisingly, two out of three marketers expect the video to make up the majority of their content shortly. In the mobile-first world, vertical video dictates the day and is only expected to keep expanding. Today, 94% of people hold their phones upright when catching content on their smartphones.
Blogging
Blogging means to retain your audience informed of the latest trends in your business, develop your reputation as a thought leader, provide updates about, and to your goods, and be a helpful resource hub of data. A blog also serves in building your community of loyal, enthusiastic followers. Followers can become consumers because they know, like, believe you.
For a business to endure and thrive, you must have a plan that works. And to build an effective social media strategy, you have to know what the latest marketing trends are. In this post, we are covering the latest social media marketing trends for 2018.
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- YouTube
- Snapchat
The Most Commonly Used Types of Content
Visual Content
Online customers can retain only 10 to 20% of the data they read or hear about, but once that information is matched with visual components, the data maintained quickly goes up to 65%. At any given time, the human brain can only prepare a minimal amount of information. Also, any information that can be processed faster will take advantage of grabbing a person’s attention.
That’s why visuals and pictures are more suited for content than mere blocks or lines of text. People on social media are more ready to engage with visual content. 40% of online users will present a more favorable response to visual content than traditional textual content. For example, tweets with pictures get 150% more retweets than tweets without images, while Facebook posts with images produce 2.3 times more engagement than posts without them.
Vertical video on the rise
By 2019, the video will make up an astonishing 80% of all internet traffic and, not surprisingly, two out of three marketers expect the video to make up the majority of their content shortly. In the mobile-first world, vertical video dictates the day and is only expected to keep expanding. Today, 94% of people hold their phones upright when catching content on their smartphones.
Blogging
Blogging means to retain your audience informed of the latest trends in your business, develop your reputation as a thought leader, provide updates about, and to your goods, and be a helpful resource hub of data. A blog also serves in building your community of loyal, enthusiastic followers. Followers can become consumers because they know, like, believe you.
